With over a billion dollars in sales, Steve Madden, the brand, enlisted Kucerak + Company to help raise the profile of the brand itself and of its prolific designer and founder, Steve Madden. At the same time, the documentary, “Maddman: The Steve Madden Story” is to be weaved into the strategy. The charge of K+Co is to raise the profile among the fashion industry and beyond.
Acting as an extension of the public relations department of the company, K+Co strategically plans all outreach by delving into the business to know all aspects. Long term strategy is a must, but with such a large and fast company, our team has to be in constant motion in order to achieve the results.