STEVE MADDEN

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CHALLENGE

With over a billion dollars in sales, Steve Madden, the brand, enlisted Kucerak + Company to help raise the profile of the brand itself and of its prolific designer and founder, Steve Madden. At  the same time, the documentary, “Maddman: The Steve Madden Story” is to be weaved into the strategy.  The charge of K+Co is to raise the profile among the fashion industry and beyond.

APPROACH

Acting as an extension of the public relations department of the company, K+Co strategically plans all outreach by delving into the business to know all aspects. Long term strategy is a must, but with such a large and fast company, our team has to be in constant motion in order to achieve the results. 

RESULTS

 
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