ROBERT LEE MORRIS JEWELRY

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CHALLENGE

K+Co was tasked with creating a strategic marketing and public relations plan to help evolve the Robert Lee Morris brand, including overseeing publicity outreach for the Designer, Robert Lee Morris as well as his Collections.

APPROACH

K+Co developed a long term strategy that included traditional and non-traditional tactics. The team works closely with Robert Lee Morris to develop necessary press assets, including lookbooks, imagery, press releases and more. A strong emphasis is dedicated to building awareness through organic digital influencer coverage, brand partnerships, as well as communicating a cohesive message between Robert Lee Morris, the renowned Artist and Designer, and the mainstream Robert Lee Morris Soho Collection which is now available at retailers nationwide.

RESULTS

 
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