K+Co was tasked with developing an integrated public relations and digital marketing program to launch  and handle all PR activity on behalf of the debut collection of KENDALL + KYLIE Eyewear for Spring 2017.


K+Co implemented a long term strategy to build global awareness through print, digital, broadcast and influencer coverage for the launch of KENDALL + KYLIE Eyewear. Our team developed a constant line of  communication with all partners on the KENDALL + KYLIE team to ensure the Eyewear strategy was aligned with overall KENDALL + KYLIE brand efforts, and coverage was supported throughout talent and brand social media platforms

With limited access to Kendall and Kylie for media interviews and events, K+Co capitalized on assets provided by tactically approaching top tier media outlets with unique content exclusives for the initial launch of the line.

To create longevity and continue the excitement among media, influencers and ultimately the consumer, K+Co created special launch announcements to align with the three-month Spring roll out to partnering luxury retailers. Utilizing this approach allowed K+Co to provide additional content with media and resulted in further coverage for the brand.