K+Co was tasked with creating a public relations and digital influencer campaign to launch a new start up men’s athletic brand, Fourlaps. The team is also responsible for all ongoing PR activity and outreach on behalf of the brand.


To launch the Fourlaps collection, K+Co created a personalized strategy to first, create awareness of the brand; secondly, help build the brand’s relevance in the men’s fashion and athletic apparel market, and third; open a dialogue with the media and top bloggers and influencers and ultimately, the consumer.

With little awareness, K+Co was able to get Fourlaps seen by the right people - ultimately earning the GQ badge of honor, as it was named their “Favorite New Workout Gear.”

We continue to secure meaningful editorial coverage in National and Regional publications and build long-term relationships between Fourlaps and top men’s fashion editors and influencers.