2017, 2018 ROSLYN S. JAFFE AWARDS

 

CHALLENGE

Tasked with increasing exposure and handling traditional PR for the Roslyn S. Jaffe Awards, including press release creation and distribution, as well as targeted national and regional outreach surrounding the awards program and individual winners. Event support has also been provided by the K+Co team including management of but not limited to: Run of Show, Photographer/ Shot List, Media Alerts, Post-event recapping, etc. In addition, K+Co secured involvement from media industry leaders including Adam Glassman, Creative Director of O, The Oprah Magazine and Meredith Rollins, former Editor in Chief of Redbook.

RESULTS

The 2018 Jaffe Awards helped to increase awareness with a strong growth in media coverage. To be exact, 2018 secured 78,036,556 media impressions.

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